The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number : 1111522
UPC : 077802115225
YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we’ve got you covered and photo ready for your next big thing. You’ve met your true makeup match.
ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.
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Garnier Hair Color Nutrisse Nourishing Creme, 63 Light Golden Brown (Brown Sugar) Permanent Hair Dye, 2 Count (Packaging May Vary)
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wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
Original price was: $6.89.$4.92Current price is: $4.92.
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Reviews
13 reviews for wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
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B Got Out Of Line –
Truly overperforms even higher end brands.
I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin – and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I’m wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert – and this really nicely holds moisture, as well.
MR –
Lightweight, Good Color Match, and Quick-Drying
This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.
Riorita –
Great for the Price!
I bought this based on it being EWG Verified. It’s every bit as good as expensive products and which have more toxic ingredients. It’s not too heavy and there’s nice coverage. Goes on smoothly (I use a brush,) and it has a soft finish. It’s amazing that a such a low-price point foundation can offer such great results.
Customer –
Works well overall!!!
Good product!!! I always use it with a moisturizer and it works good. On its own it can sometimes look slightly patchy, but it has light to medium coverage, it’s thin but buildable, blends smoothly, color was a little yellow toned but still matched pretty well.
NYC_Cat_Mom –
Expensive feel and quality, bargain price.
I am a huge fan of this drugstore brand foundation and there’s no better price than on Amazon! I have seen 50% off this product at CVS and it’s still more than I pay on this site.The makeup, itself, feels like a much more expensive brand. You only need a small amount since it blends easily and with all the shades to choose from, it’s easy to find one that matches your complexion. I am a huge fan!!
S –
Oxidation’s rlly good friend <3
I REALLY wanted to love this but even in the lightest shade the oxidation is CRAZY. ! I'm really not trying to look like the Lorax. 😞 I accidentally ordered a kind of different shade before this one and it oxidized the same way btw!! I wore that one for a whole day to see how it'd play out before I got the Porcelain shade, though unfortunately that shade was just as disappointing in this way! 🙁I tried this out as a sort of cost-equivalent of Colourpop's foundation bc I was looking for a more DEWY dewy look, and though it ABSOLUTELY delivered that beautiful finish, it's not for the pale & cool/neutral undertone girlies!!☹️I really enjoyed the texture tho which was pretty smooth and creamy (minus some chunks but I'm 90% sure that was because it was FAR below the negatives where I live during its transit. The first bottle I received didn't have that! 🙏), and it was super happy with my skin + other products while blending well! It's a littleeeee thick/heavy though!!?? But yeah!!Omg also the bottle is significantly bigger than I thought it'd be and my dumbasd forgot to take a picture of it before I returned it smh.ANYWAY YEAH if you are more tan or have warmer undertones I think this'll work great! 😊 3 stars for the fact that the oxidation renders it unusable
TamBerine: –
Love it! My favorite foundation
I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.
AZShopGirl –
Truly Amazing Foundation and Better Than High-End!
I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!
Allary –
MUY BUEN PRODUCTO, RECOMIENDO AMPLIAMENTE..
Shuswap lady –
This product is extremely dewy and for a full cover foundation it’s very light weight… I love it and will for sure buy it again… The price is a crazy good deal!!
HGUnified –
I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering.The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product.The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin’s beauty, I would highly recommend this product.
Pésimo servicio, pedí y pague un frasco con 180 pastillas y me mandaron uno de 90 –
Tengo piel grasa y aún así la base es hermosa, su consistencia y durabilidad, el tono es perfecto, puede ser construible ya que por si sola tiene cobertura de ligera a media
Geissa –
Soy blanca y pedí el Soft Ivory, (dewy lumineux) me quedo más blanco q los q normalmente uso, nada q no pueda solucionar con un polvo mas oscuro. La cobertura es muy buena aunq si eres de piel seca o madura como yo, no te va encantar.